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KARAOKE & CAFE
Malaba
The Night Pulses

Ready to disrupt the market

Malaba is an up and coming

karaoke and eatery concept

based in East Java. to give 

Malaba an edge in the market 

Malaba’s new visual identity 

takes on an opposite direction 

from the competitor family-friendly 

Visual identity. Instead opting

for a seductive and dark

graphic design which feels

young and hip. The Neon inspired

graphic elements reflects

the night’s undying light.

DISCIPLINE
Branding & Stationery
PROJECT TYPE
Commercial

A Universal Layout for All of Gojek Services

 

Incorporated into Malaba’s visual identity, the blue neon wave is inspired by the dance and curves of dancers in the dark. The neon waves becomes an intriguing and hypnotic graphic element that seduces its viewers to come to and experience the best Malaba has to offer. The neon wave graphic element doubles as an efficient way to create a stylish facade as well as becoming Malaba’s consistent and signature appearance.